Accusing the country independents of blackmail and cynically using claims of a new paradigm in politics to feather their own electoral nests, Shanahan promoted a view (dutifully echoed by the ABC and others) that the independents' position was somehow illegitimate and that democracy was not being served.
Some decried Shanahan for posting another piece of shameless political spin in support of his ideological masters. But while he is clearly not a Labor sympathiser, the real motivation behind his call for a return to the polls may be somewhat more pedestrian. Take a look at this article on the spike in news traffic through the election.
While popular independent bloggers attract increasing traffic, they pale in comparison with the mainstream news sites. And while Murdoch says he is committed to putting his content behind a paywall, early results are not encouraging for him.
That means the way forward for News Ltd and other mainstream media companies online is still more likely to be through click rates and ad dollars, which brings us back to why Mr Shanahan and his ilk were champing at the bit for another election - and why critics of the MSM need to think beyond the left-right, culture war 'straw man'. This is about dollars.